Introducing Michael Kors Access Wearable Technology: Time for Fashion to Meet the Future

Michael Kors (NYSE:KORS), a global luxury lifestyle brand, is excited to
introduce the MICHAEL KORS ACCESS display smartwatch, part
of its new wearable technology accessories line. The line is
geared towards the fashion-focused consumer and combines innovative
technology with exceptional style from a leader in luxury fashion.

This Smart News Release features multimedia. View the full release here:

Michael Kors Access Smartwatch

Michael Kors Access Smartwatch

The cutting-edge technology at the heart of the MICHAEL KORS ACCESS smartwatch,
which is compatible with both iPhone® and Android™ phones, is made
possible through a partnership with Google, using their Android Wear™
smartwatch platform.

Designed to show that technology and social connectivity should be
seamless, the MICHAEL KORS ACCESS line, which also
includes activity trackers, proves that access can be both glamorous and
effortless. “Our customers love fashion and they’re plugged in 24/7,”
says Michael Kors. “I think they’ll appreciate having social
connectivity and health and fitness tracking all within a great-looking

MICHAEL KORS ACCESS smartwatches offer customizable features
perfect for our fans:

  • Exclusive Michael Kors display watch faces, which change with a
    swipe—whether it’s a digital chronograph design for the gym or
    glittering, animated pavé for night
  • Hundreds of possible combinations of display face, color and sub dials
  • A touchscreen display smartwatch powered by Android Wear that provides:

    • Social media updates and text and email alerts
    • App notifications
    • Smart help from Google
    • Built-in fitness tracking
  • Interchangeable leather and silicone wristbands
  • Glamorous versions for women and sporty versions for men
  • Magnetic charging
  • The Qualcomm® Snapdragon™ Wear 2100, a system-on-a-chip (SoC) designed
    to ensure a highly interactive touch screen experience

“We’re excited to offer our customers smart, great-looking watches that
will help them to stay on top of their daily lives while uniquely
expressing their personal style,” says John Idol, Chairman and CEO of
Michael Kors.

The Michael Kors customer lives a busy, fast-paced life and the MICHAEL
KORS ACCESS collection will let him or her stay connected. “From
Google Search to smartwatches, Google strives to give you the
information you need to stay connected to what matters most,” says David
Singleton, VP of Engineering for Android Wear. “MICHAEL KORS ACCESS
and Android Wear move the wearables category forward with smart,
beautiful watches that help you stay on top of your daily life while
expressing your personal style.”

MICHAEL KORS ACCESS will be launched in 18 countries via a global
digital and print advertising campaign, including a video featuring
Zendaya and Martha Hunt. The video follows the two models on a
jam-packed day in New York City—from morning workouts to a glamorous
evening party. Throughout the day, Michael Kors Access smartwatches keep
them in sync and looking chic—proof that with the right accessory, you
really can #AccessItAll. You can watch the video here:

The MICHAEL KORS ACCESS smartwatches start at $350 USD. The
activity trackers start at $95 USD. Both are available in Michael
Kors stores,
and select department and specialty stores.

For more information, please visit the following:

Michael Kors Access:

Destination Kors:

Michael Kors on Facebook:

@MichaelKors on Twitter:

@MichaelKors on Instagram:

Michael Kors on Pinterest:

@MichaelKors on Weibo:

Search for “Michael Kors” on Weixin and WeChat

Search for “Michael Kors” on LINE Japan

Android Wear™ requires a phone running Android 4.3+ or iOS 8.2+.
Supported features may vary between platforms. Visit
on your Android phone or iPhone® to see if your device is compatible.

Google, Android and Android Wear are trademarks of Google Inc.

iPhone is a trademark of Apple, Inc. Qualcomm and Snapdragon are
trademarks of Qualcomm Incorporated.

About Michael Kors

Michael Kors is a world-renowned, award-winning designer of luxury
accessories and ready-to-wear. His namesake company, established in
1981, currently produces a range of products under Michael Kors
Collection, MICHAEL Michael Kors and Michael Kors Mens, including
accessories, footwear, watches, jewelry, ready-to-wear and a full line
of fragrance products. Michael Kors stores are operated, either directly
or through licensing partners, in some of the most prestigious cities in
the world, including New York, Beverly Hills, Chicago, London, Milan,
Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.

Forward-Looking Statements

This press release contains forward-looking statements. You should not
place undue reliance on such statements because they are subject to
numerous uncertainties and factors relating to the Company’s operations
and business environment, all of which are difficult to predict and many
of which are beyond the Company’s control. Forward-looking statements
include information concerning the Company’s possible or assumed future
results of operations, including descriptions of its business strategy.
These statements often include words such as “may,” “will,” “should,”
“believe,” “expect,” “seek,” “anticipate,” “intend,” “plan,” “estimate”
or similar expressions. The forward-looking statements contained in this
press release are based on assumptions that the Company has made in
light of management’s experience in the industry as well as its
perceptions of historical trends, current conditions, expected future
developments and other factors that it believes are appropriate under
the circumstances. You should understand that these statements are not
guarantees of performance or results. They involve known and unknown
risks, uncertainties and assumptions. Although the Company believes that
these forward-looking statements are based on reasonable assumptions,
you should be aware that many factors could affect its actual financial
results or results of operations and could cause actual results to
differ materially from those in these forward-looking statements. These
factors are more fully discussed in the “Risk Factors” section and
elsewhere in the Company’s Annual Report on Form 10-K for the fiscal
year ended April 2, 2016 (File No. 001-35368), filed on June 1, 2016
with the U.S. Securities and Exchange Commission.

View source version on

Source: Michael Kors

ICR, Inc.
Jean Fontana, 203-682-1214
Pulman, 646-277-1231 (Media)

Original Article

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